*+Reduces damage compared to our permanent hair color without EDDS
“96% of women would recommend to a friend*” *Based on a sample of 870 women
Your self-confidence can have 54 different shades so don’t be afraid to unlock them. Discover our first permanent color that helps block damage, includes conditioners at every step and contains our breakthrough and revolutionary dye molecule ME+*that reduces the risk of an allergic reaction. Change your hair color fearlessly. #ColorFearlessly
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